A direct ordering platform is a system that allows customers to place orders directly through a restaurant's website, bypassing third-party delivery apps and their associated fees.

Direct ordering platforms can help you save on commission fees, maintain control over your customer data, enhance brand loyalty, and provide a seamless ordering experience for your customers.

Key features include menu management, real-time order tracking, integration with existing channels, customizable branding, analytics and reporting, and secure payment processing.

Costs vary depending on the provider and features. Some platforms charge a monthly subscription fee, while others may take a small percentage per transaction. Many offer tiered pricing based on your restaurant's size and needs.

Setup time can vary, but many providers offer quick implementation, with some platforms ready to use in as little as 24-48 hours.

Not necessarily. Many platforms allow you to choose between managing your own delivery, offering pickup options, or integrating with third-party delivery services.

Promote your platform through your website, social media channels, in-store signage, and email marketing. Some platforms also offer marketing tools to help increase visibility.

Most platforms offer user-friendly interfaces for easy menu updates, allowing you to add, remove, or modify items quickly.

Reputable direct ordering platforms use secure, PCI-compliant payment processing to protect customer data and ensure safe transactions.

Implementing a direct ordering platform can streamline your operations by consolidating orders into a single system. This reduces the complexity of managing multiple channels and allows for real-time tracking of orders, leading to improved efficiency and better customer service.

While many customers are familiar with third-party services, you can encourage them to order directly by highlighting the benefits, such as lower prices, exclusive promotions, and better service. Additionally, implementing user-friendly features on your website or app will make the transition easier for your customers.

Most direct ordering platforms are designed for ease of use and quick setup. While some initial investment in time and training is necessary, many providers offer support and resources to help you get started. Once established, the platform can save you time by automating many processes.

Focus on your unique selling points, such as personalized service, quality ingredients, and community engagement. Use your direct ordering platform to build relationships with your customers through loyalty programs and targeted marketing, which can enhance customer retention and differentiate you from larger competitors.

Reputable direct ordering platforms provide robust customer support, including troubleshooting assistance and training resources. Look for a provider that offers customer support and a comprehensive knowledge base to ensure you have help whenever you need it.